4 More Tips for Effective Social Media Marketing

Posted by Chuck Bartok on Oct 21, 2011 in Blog Posts | 6 comments

Effective Social Media Marketing is now trending and is very important to a Company’s Local and Global presence .

However, it can be overwhelming to some small business owners, as they have little knowledge about how to use Social Media Marketing  effectively.

Social Media Marketing fits different companies in different ways, but if you design the right program, Social Media marketing  is very effective. for almost all companies Globally

Here are some guidelines to help you how to use Social Media effectively:

1. Blog

Blogging is very essential in Social Media Marketing. You don’t have to be a perfect writer to be a good blogger. You need to be outgoing, sociable and precise. The key point of blogging is to be able to engage in a good conversation where you and your audience can benefit.
Be consistent on your content, regular updates are very important. You need to dedicate time on your blog, you are the Captain, and blogging is not automatic. (wink)
Be creative! Think of other ways on how to present your product; don’t be contented with letters. Add Media to your Blog. Videos, audios, images can help excite your audience and awaken their interest. For videos, make sure there is an embeddable version for easy sharing. Make your blog fun and exciting.
Incorporating blogging in your business can help increase your visibility online and contribute heavily to your Social Media Marketing Effectiveness.

Recently Network Blogging has become a method to capitalize on your efforts couple with those of others of Like Mind

2. Know your Social Media Platforms

Getting to know the top and hottest Social Media platforms can save you a lot of time and effort. In this way, you can determine what platforms are used the most. You don’t want to waste your time and effort on platforms that has 1, 2, or the most 10 users. This is where your Research skills can be put into use. Google the Top 10 Social Network platforms and you can go from there. Here are some of the Top 10 Social Network Platforms nowadays,  Thanks to my Good friend Larry Brauner and his site Online Social Networking

1. Facebook
2. MySpace
3. Linked In
4. Twitter
5. Ning
6. StumbleUpon
7. Business Exchange
8. Posterous
9. Delicious
10. Digg

3. Build an Online Network

Three rules!

1. Keep your networks open, reach out to consumers and other businesses.
Social Media is a very good medium to meet people in all parts of the globe thus; you can potentially grow your network. It would allow you to automatically announce improvements and updates going on in your business. Don’t be afraid to get exposed, let the world know you have a cool business that can help improve our way of life. Podcasting has become a powerful and inexpensive way to develop  large following

2. Stop and notice other people’s stories.
Don’t talk about yourself all of the time. Let the people in your network feel that they are being listened to. If they posted that they had a bad day, leave a “cheer up” comment. If they have achieved something, congratulate them and if they wrote an awesome content, complement them. We love how we are being noticed, that goes with other people too. It would help build trust and friendship. Try it out, you would be amazed on how many friendship you can build by trying this out.

3. Your audience comes first, be a Valuable Resource.
Offer “Assistance” to your audience and provide easy and understandable processes to solve a certain problem. Bookmark some useful resources you have found along the way. Research and originality is very important in blogging, it can help a lot in producing a unique, awesome and relevant content and not merely selling.

4. Link your way to Search Engines

Distributing your content enables you to send your concept, information on your product and business to be accessed throughout the web. There are a lot of online tools that you can use in distributing.

Make sure that it would allow you to broadcast your message and product across all the Social Media platforms. Be heard and let the world know you have something to tell.

People will follow you if they like what they saw. If they don’t, they will not follow you. But, that’s okay. You can’t please all. Linking is not a numbers’ game but rather than socializing in a professional and personal way. You would want followers that are really interested in your blog and people that are participating. There is a right and wrong when it comes to Linking. The Right way to link is: Share relevant information within your content or an awesome and informative link on the area of interest. The wrong way is: “Follow my website www.blahblahblah.com” which is pretty boring. Doing the right way to link can open discussion on the topic you shared and from there you can tell them about what you have. In that way, it would not make you sound like selling.

Join us on Wednesday Evenings for our Long Running Talk Show discussing How to become more Effective at Social Media Marketing. Download any or all of the 194, already archived, Episodes

I want to Thank to my Good friend Larry Brauner and his site Online Social Networking for the list of 10 Best spots