6 Facebook Fan Page Marketing Tips
Facebook Fan Pages have exploded Social Media Marketing opportunities for businesses, large and small.
Even though Facebook has tightened up the requirements by demanding secured sites for Fan Pages, effectively marketing is not Difficult.
Here are 6 tips to better utilize the benefits of Facebook Fan Pages
1. You need to POST to your Facebook Fan Page every day.
That may sound like a real chore, but it easy, if you set up allocated times during the day to manage your Social Media Marketing chores. There are studies that show posting between 3-5 times a day can be good amount for Pages. Utilize the INSIGHTS detail to see when most people react to your posts.
You want to be there When Your Market is…even if it means weekend “work”. But serious business persons know what “Work Is”.
2. Be Engaged.
You need to connect, because that is what the Market is looking for today. Your Facebook Fan Page is rally there to elicit response from your community. Ask questions, post helpful tips, links to articles that your audience will Like and Share. When you make the posts about your audience and what they need rather than selling, you will develop a richer and deeper relationship with your community. . Set aside time to follow up on posts and respond to questions on your Wall.
Having trouble with time management, check the Video Below
3. You Need definitive Calls-to-Action
Tell people to click the Like or comment on the post. Direct them watch your video or go to your website. Use you Facebook Fan Page to link directly to landing pages for FREE e-books and webinars, to generate leads from Facebook.
Too many times WE forget to ASK
4. When to sell!
No one likes continuous sales pitches. Be judicious in present actual products. One of our Clients Buckaroo Leather Products has had wonderful results sprinkling their Facebook Fan Page with poems articles, and pictures relevant to their niche and the bring in an actual PRODUCT call to Action Use the 80-20 rule for sales messages vs. content/connection posts.
5. Ask for the Like.
Facebook Fan Pages are used to build a community. As a marketer it is your responsibility to build your Facebook Presence. One important part of growing your Facebook Page is being direct and asking visitors to like your page. This could be done by by using targeted calls-to-action on your website.
6. Be FUN and Have FUN.
Facebook is a social community. People are there to have fun. This is a place where you can let your corporate hair down a little. Stay true to your brand but think of ways to entertain your audience.
If you would like more information of HOW Optimize your Social Media and Facebook Activity
Contact us via e-mail or Call Direct
TIME MANGEMENT
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Nice post Chuck Bartok very useful thanks I’ll be sure to use all tips.
Thank you for the compliment, Khurram
Are you on Facebook and also your Firm?
Hello Chuck,
As I am finally understanding how to use my Fan Page as a complementary tool for my blog, I see this post, and it confirms what I thought. Very cool! I will share this post on my Fan Page, at APSense and other places. 4 thumbs up, my friend!
Philippe
Philippe Moisan recently posted..Even more information on my video marketing blog
Thank you Phillipe,
We are glad you were able to apply some of these Ideas.
Did you subscribe to the blog RSS?
We are looking forward to presenting some unique ideas and actual case Histories regarding effective
Business Social Media Marketing.
Hi Chuck,
I found your post here when I am ‘engaged’ with setting up a Fan Page. Therefore your tips are more than welcome. Thank you.
Rieke
Rieke recently posted..Save Today, Earn Tomorrow with Annuity Schemes
Thank you Rieke
If you need any help in setting up an effective Fan Page, please contact us
Dear Chuck,
I can ALWAYS count on you to show up with “the goods.” This is a well thought-out list and I must say that you’ve given me some things to think about in terms of how I have run my fanpage. I have relied on my Aweber syndication to get my most regular messages out to my fanpage, but seeing as I am not blogging every single day, this leaves many holes of *silence* on my fanpage each week.
I am now reconsidering how I do this.
Thank you for the fresh perspective and wisdom you always bring! You’re very much appreciated!
Highest regards,
Cat Alexandra
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First off Cat,
I need to thank you for the wonderful interview on Tuesday October 25th. Your story was inspiring and motivational.
The Facebook Fan page opportunity is huge, but like ALL opportunities, they need to utilized properly and Time and Energy must be committed.
I really appreciate your insight and thanks.
Chuck
Fanpages can actually increase traffic to your store and\or website by much more than you realize. Many times, the visitor stops in because of something they saw on your fanpage, but it you have no way to measure where they came from (Coupons, Likes, Etc…) you never really know how they found you.
Something as simple as a QR Code posted in your store or car window can bring in scores of visitors. Do You have a QR Code generator?
Thanks for your input, Mark,
I am starting to see a real impact form QR codes, but need to learn more.
Like all systems, I do not think they are for EVERY Business
Great tips, Chuck. Although they are all important, I think #6, having fun, is the key to putting the rest into action. If we don’t enjoy the process we are not likely to follow through with it on a very regular basis.
Thanks as always, Diane
Yes, having FUN should be at the top of our daily GOAL