How is your Social Media activity affecting your E-Commerce results?
Here’s some interesting social media statistics recently uncovered:
- Facebook dominates as a source of social traffic and sales. Nearly two-thirds of all social media visits to Shopify stores come from Facebook. Plus, an average of 85% of all orders from social media come from Facebook.
- Orders from Reddit have surprisingly increased in the past couple of years
- Perhaps most interesting and surprising was the community-style site Polyvore, which was taken over by the luxury E-commerce Company, Ssense in April 2018 It was generating the highest average order value ahead of Facebook, Pinterest, and Twitter but its younger buying base diminished and Polyvore is no more.
- Also noteworthy in this category is Instagram which is also generating higher average orders than those same sites. This is especially impressive considering the only clickable links on Instagram are those in profile bios.
- Facebook has the highest conversion rate for all social media E-commerce traffic at 1.85%
I recently realized that Reddit is a great platform for brands because it has a large and engaged user base. Reddit users are passionate about their
interests and are often ready and willing to share their thoughts on a wide range of topics
In the US, Reddit is most commonly used by 18 to 29-year-olds. Almost half (44%) of this section of the population uses Reddit. Analysis of over 5,000 Redditors found that a user’s average age is 23 years old. And just 12.75% of the sample were over the age of 30.
Reddit offers fewer targeting options than other paid social platforms, like Facebook. On Reddit, you can target based on location, gender, interests, subreddit, device (mobile vs. desktop), and time of day, but you can’t target by demographics like income or connections.
What is a Reddit Premium subscription?
| Plan | Price |
| Yearly (in-app purchase) | $59.99 USD |
| Monthly (web) | $5.99 USD |
| Yearly (web) | $49.99 USD |
| Monthly (in-app purchase) | $6.99 US |
Advertising on Reddit is not affordable for everyone, starting at $5 per day. It provides different ways to showcase your ads. The total cost depends on factors like who you want to reach, how many are competing for the same audience, and where your ads appear
Reddit use is primarily free, enabling users to create accounts, browse content, and participate in discussions without any charges.
CHALLENGES
Growing a social media following is a critical goal for businesses, influencers, and content creators alike. However, not all platforms are created equal, and some present unique challenges when it comes to building and maintaining a substantial follower base. In this article, we’ll dive into the hardest social media platforms for gaining followers and provide key strategies to overcome these challenges.
Strategies for Success:
- Content Consistency and Quality
The most important factor for follower growth on any platform is delivering high-quality content consistently. Tailor your posts to each platform’s unique format and audience preferences. Whether it’s professional insights for LinkedIn or quick, engaging snaps on Snapchat, maintaining content consistency is key.
- Engagement and Interaction
Actively engaging with your audience is vital. Responding to comments, participating in conversations, and collaborating with others will boost your visibility across platforms. Engaging content paired with genuine interaction is a powerful formula for gaining followers. ASK questions in your context and ask for a response. Remind your readers to sign up for updates and always deliver as promised
- Timing and Frequency
Posting at the right time can significantly impact how many people see your content. Understanding the optimal times for user activity on each platform and maintaining a consistent posting schedule helps maximize your reach. We have learned that our Market Persona responds best when content is p[provided Tuesday through Thursday Mid-Day
- Utilize Analytics
Every platform offers analytics tools that can help you understand what’s working and what isn’t. Whether it’s Facebook Insights, Google Analytics, Snapchat Insights, or TikTok Analytics, regularly reviewing your data will allow you to refine your content strategy and better target your audience.
- Leverage Subscribed.FYI for SaaS Management
While growing your social media presence, managing the SaaS tools you rely on is essential for streamlining your workflow. With Subscribed.FYI, you can easily compare, evaluate, and manage your SaaS tools, helping you make informed decisions and save on expenses. Access exclusive deals for various tools and optimize your social media strategy effectively.
Conclusion
Gaining followers on social media platforms like LinkedIn, Twitter, Snapchat, Pinterest, and TikTok presents unique challenges. However, with consistent quality content, active engagement, strategic posting, and the use of analytics, you can overcome these hurdles and grow your audience.
To further optimize your social media strategies, explore Subscribed.FYI Deals and unlock access to exclusive offers on essential SaaS tools that will enhance your social media management and streamline your online presence.
How is Social Media working for your E-Commerce?
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