More Ideas for Using Social Media Effectively

One major factor for being Effective in Social Media is choosing the best Social Networking Site.

Of course, Facebook is one of the largest Social sites today. Almost everyone is on Facebook, either using personal profiles or business pages. The platform also has approximately 2.09 billion daily active users.  

Most companies have a Facebook Fan Page, and it’s a really effective way to engage in Social Media Marketing. In this topic, I’ll be talking about Facebook and how to use it effectively.

Create an Interesting Business Page

The platform also has approximately 2.09 billion daily active users. Not just any page, what I’m talking about here is something extraordinary.

One of the FIRST decisions is to choose the “Category” your page will fall into. The primary types include:  Local Business or Place, Company, Organization, or Institution, Brand or Product, Artist, Band, or Public Figure, Entertainment, and Cause or Community.

To be successful in Facebook Marketing, you need to consider what your Business Page would look like. In this part, you need to be CREATIVE…

• You would need a COOL Profile Banner. Who would want to follow a Facebook page without an image? Having a Profile Banner is important as Followers would look at it before they hit the LIKE button. First impressions last; at some point, people judge you on how you impress them on their first visit.  If you are not artistically inclined, you might want to consider finding someone to create a eye-popping Profile Banner for your Facebook Business Page.
• Host a Contest and Games on your Page. Encourage your Followers to engage by giving contests and games, and of course, a Prize.

Share QUALITY Content 

• Posting on your Facebook Fanpage is easy as 1,2,3, but the question is, is it something of QUALITY? Let your brain work. Think, research, and brainstorm. Your Facebook Page is your business’s reflection or representative in the Cyber World. You are what you post. People will judge you on how useful your content is and how it can be a help.
• Avoid “Shameless Plugging”; instead, be a “Valuable Resource”. Share interesting and helpful content you found on the internet, or maybe a Video that can help people in their everyday life.
• Personal experience has shown that sharing and posting content of others, relevant to your TOPIC, 60% of the time, and 40% content directly related to my businesses, has been very effective and generates solid ORGANIC traffic.
• AND when you post YOUR content, try to make it “describe” a link to YOUR website. Your real goal of effectively using social media is to drive traffic to YOUR platform. Get the prospect into your OFFICE.

The image below is an example of a Business page Post
sending the reader to the website

Be Consistent

• Update regularly. It is very important, nobody wants a Page that is silent and USELESS. Your Business Page doesn’t work by itself; it needs a captain to navigate the controls. If you want to be effective in Social Media Marketing, you need to dedicate your time and effort by checking your Fanpage and sharing QUALITY CONTENT REGULARLY.
  Grow your Followers

This is the part where you can really say if you are using Social Media effectively by the number of your ACTIVE Followers. You would want a larger community, which means more traffic on your Website, thus, more sales. It’s a simple logic actually, by using Social Media Effectively, growing more Followers and getting massive traffic on your site, equals to increase in SALES.

Share in the comment section below your experiences
using Facebook Pages